There is a wide variety of flavors, and new products are constantly being developed. Industry insiders believe that in order to gain a foothold in the fiercely competitive market, flavoring companies must continuously develop new products. When developing new products, edible flavoring companies should operate according to customer needs. Before developing new products, flavoring company staff must conduct in-depth research in food companies and supermarkets and shopping malls that sell food, and carefully listen to customer feedback.
Taking the development of fruit juice flavors as an example, fruit juice is rich in nutritional value, has many varieties, and has a large consumption volume; the application of high-quality flavors helps the development and sales of fruit juice. To meet the needs of the production of a wide variety of fruit juices, edible flavoring companies actively develop a series of fruit juice flavor products, including peach flavor, orange juice flavor, blackberry flavor, strawberry flavor, pineapple flavor, apple flavor, lychee flavor, mango flavor, lemon flavor, etc. Orange juice flavor is widely used and has been a commonly used flavor in the production of fruit juice, beverages, jelly, ice cream and other foods for decades.
Human resources are an indispensable key element in the development of flavoring enterprises. Only with high-quality personnel can an enterprise develop healthily. In order to develop high-quality flavors and provide high-quality services to food enterprises, flavoring enterprises should actively cultivate and introduce a variety of high-quality personnel, including perfumers, food development engineers, quality inspection engineers, and business personnel with rich marketing experience.
Improving the quality of flavoring products
If edible flavoring factories want to expand their scale and increase profits, they must produce mid-to-high-end products and improve product quality. If they continue to produce low-end and uncharacteristic flavors, the profit margin will be small, and they will never be able to escape the predicament of low-price competition and long-standing debt collection.
High-quality flavors should have the following characteristics: exquisite materials, pure aroma, good temperature resistance, high stability, and long-lasting fragrance. Flavoring companies, relying on high-quality mid-to-high-end products, can more easily communicate with large and medium-sized food companies. Once a flavoring company's high-quality flavor products enter large and medium-sized food companies and are recognized and used by large and medium-sized enterprises, the usage is relatively large, and it can be used for a longer period of time. In this way, the scale of this flavoring company can easily be expanded, its production and sales volume can be quickly increased, and the product profit is also higher than that of low-end products.
Providing efficient technical services
Providing high-quality and efficient services to food enterprises helps enhance the competitiveness of edible flavoring enterprises and break through the siege of low-price competition. To do a good job in service, flavoring enterprises should establish an application technology department and equip it with professional technical service personnel. These application technology service personnel should be food professional engineers with rich knowledge and experience in food processing, technology, and flavor application.
After the business representatives of the flavoring company contact the customers, their technical service personnel should immediately follow up and introduce the characteristics and usage points of edible flavors to the customers. Due to the wide variety, complex aroma types, and different uses of edible flavors, the technical personnel of general customers (food enterprises) are not very familiar with the identification, use, and process control of flavors. The application technology service personnel of flavoring production enterprises provide technical services on-site to customers, which is particularly important for the promotion of flavor products. Before each product of the flavoring company is launched to the market, it must undergo application experiments according to the corresponding procedures, so that the application technology service personnel can be familiar with the performance, application fields, addition amount, and application technology of the flavor products.
In addition to guiding customers to use the flavor products produced by their own enterprises, edible flavoring enterprises can also help customers develop food products according to customer needs. Some food enterprises have weak new product development capabilities, and they sometimes purchase some popular new products from the market and give them to flavoring companies, requiring the latter to provide technical support in the development of these products. Faced with this situation, flavoring companies should treat customer requirements as their own business and quickly organize perfumers, application technology service personnel, and business representatives to carefully analyze the properties of food samples, put forward corresponding development plans, conduct experiments, explore ideal process technology and formulas, and help customers solve problems.
The competition in the edible flavor market is no longer simply a competition between products, but a competition between comprehensive factors such as product quality, service, and brand. The promotion of edible flavors is inseparable from the technical services provided by the production enterprises. Carrying out application technology research, grasping customer needs, and providing supporting services to customers have become important supporting measures for edible flavor marketing work.